CoolSculpting® Takes to the Ice with Iconic Figure Skater Johnny Weir to Debunk Fat Loss Myths
March 13, 2018
WEIR JOINED COOLSCULPTING EXECUTIVES AND NEW YORK CITY DOCTOR TO DISCUSS THE #1 NON-SURGICAL BODY SCULPTING PROCEDURE
NEW YORK, March 6, 2018 /PRNewswire/ — CoolSculpting® teamed up with figure skating superstar and sports correspondent Johnny Weir to share his tips for looking his best at the CoolSculpting® on Ice event at The Rink at Rockefeller Center in New York City on Monday, March 5, 2018.
Weir hosted an ice skating master class to discuss his life-long commitment to a healthy lifestyle, including his experience with the CoolSculpting® treatment CoolSculpting® is an FDA-cleared non-surgical, clinically proven treatment that eliminates stubborn fat using a patented cooling technology, owned by Allergan plc (NYSE: AGN), the same company that manufactures Botox and Juvederm.
Fans around the world are inspired by Weir’s elegant yet edgy style, as well as the unpredictability of what he will say, wear or do. That is why CoolSculpting® enlisted the help of Weir to spread awareness around the “Not Cool vs. COOL” campaign, a multi-channel direct-to-consumer campaign which takes a lighthearted approach to extreme fat-loss methods and juxtaposes the ‘cool’ proven CoolSculpting® treatment with fat-loss methods that do not work. Weir takes the spotlight yet again in the hilarious “Not Cool vs. COOL” video series, which you can follow along using #COOLnotcool.
As an extension of the “Not Cool vs. COOL” campaign, Weir joined Dr. David Rapaport, a board-certified plastic surgeon in New York City, and Allergan executives at CoolSculpting® on Ice to share what is cool – and effective – in the aesthetics industry. Dr. Rapaport shared his insights on body contouring trends and common fat loss myths, as well as educated attendees on the CoolSculpting® treatment, based on proven science called Cryolipolysis® which exposes fat cells to extreme cold and triggers a natural elimination of the treated fat cells from the body for good.
“As a figure skater, I spend much of my life on camera in unforgiving costumes. While that is most people’s worst nightmare, this is where I thrive,” said CoolSculpting® Brand Ambassador Weir. “But even with my dedication to fitness, I can relate to the reality of having stubborn pockets of fat that are resistant to diet and exercise. There are many misleading myths and fads out there, but CoolSculpting® is proven to get rid of stubborn fat and it worked for me.”
“Body contouring is one of the top four procedures consumers are considering2, among women and men alike,” said Dr. Rapaport. “In my own practice, I have seen an increase in men interested in CoolSculpting® to help them maintain their fit physiques.”
CoolSculpting® is clinically proven to be a safe and effective way to reduce stubborn fat. Results may be seen as early as three weeks, with the most dramatic results observed 1-3 months after treatment. CoolSculpting® is the only cold-based, non-surgical body contouring treatment cleared by the Food and Drug Administration. Some rare side effects include temporary numbness, discomfort and swelling. Please talk to a healthcare provider for additional information.
More photos from the CoolSculpting® on Ice event are available here. For more information about CoolSculpting®, please visit www.coolsculpting.com/